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Singapore Needs You!

SGCARES Brand Manifesto

The Ministry of Community Culture and Youth wanted to achieve mass awareness and downloads for the SG Cares app. The app consolidates all volunteering opportunities across Singapore and allows users to search for causes based on interest, and can be shortlisted based on proximity to current location.

 

So how do we position SG Cares in the eyes of our target audience and in turn drive downloads for 

SG Cares App?

 

Singaporeans don’t know if they have the relevant experience to contribute to ‘doing good’. However, we have many traits that are under-appreciated by many. Traits that are actually very useful and will be welcomed  by the ones in need.

 

The big idea: Singapore Needs You. 

Your under-appreciated traits — the volunteer in you, is just what the

community needs.

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