Sneaker Drop
Brand Revival Campaign
COVID-19 hit Singapore hard. Even after the lockdown was lifted and safety measures were in place, Singaporeans were still hesitant to venture out. Manulife needed to restore Singaporeans' confidence to get on with life, safety, and also help its financial consultants who like local businesses, were greatly affected.
We launched a Sneaker Drop on Facebook - an online draw to win limited edition sneakers by answering trivia questions about Singapore. To get the right answers, Singaporeans had to head out to explore(safely). In doing so, building their confidence.
Watch how it was done
Markies 2020:
Excellence in Marketing Innovation, Silver
Excellence in Mobile Marketing, Silver
Excellence in Gamification, Bronze
Markies 2021:
Most Creative - Campaign Pivot, Gold