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Sneaker Drop

Brand Revival Campaign 

COVID-19 hit Singapore hard. Even after the lockdown was lifted and safety measures were in place, Singaporeans were still hesitant to venture out. Manulife needed to restore Singaporeans' confidence to get on with life, safety, and also help its financial consultants who like local businesses, were greatly affected.

We launched a Sneaker Drop on Facebook - an online draw to win limited edition sneakers by answering trivia questions about Singapore. To get the right answers, Singaporeans had to head out to explore(safely). In doing so, building their confidence.

Watch how it was done


Markies 2020:

Excellence in Marketing Innovation, Silver

Excellence in Mobile Marketing, Silver

Excellence in GamificationBronze

Markies 2021:

Most Creative - Campaign Pivot, Gold

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